The White Company

Over 22 Years ago, Chrissie Rucker had a vision to create a company that specialised in stylish, white homewares, combining the highest quality with affordable prices. She envisioned creating a seamless shopping experience across every channel, from beautiful stores to online, making customers feel wonderfully welcome at every touchpoint. What started as a range of white essentials for the linen cupboard, plump duvets, crisp sheets and fluffy towels has gradually grown into the ultimate luxur.
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